In too many organizations, innovation is more rhetoric than reality, more buzzword than core competence. This book aims to change that. It gives organization leaders and front- line innovators a blueprint for building and deploying an enterprise capability for innovation. Based on the methodologies that Strategos developed over the years and real-world experience with a string of major companies, the authors provide a practical, disciplined guide to making innovation a reality within your organization helping you to achieve profitable, sustainable growth.
