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• New wealth-creating opportunities. Market spaces where big customer needs are going unsatisfied. Shadows cast by the orthodoxies of an industry or business function. New conditions that spring up after disruptions occur where the customers live and buy, and where you compete. • Unexpected twists in strategic direction. Do we approach an opportunity from above, below, this side or that? The best directions avoid head-to-head competition. FedEx spun a new business model with overnight delivery. Dell flipped its supply chain to one driven by demand. Our aspiration is to find and exploit innovative business concepts of the same magnitude. And we have. Our clients remake established industries. Sometimes they establish new ones. • Ongoing capability to innovate. High growth and robust margins can only be sustained by companies that embed innovation into their businesses. Do you think Wal-Mart ever sits still? Strategos works to ingrain innovative thinking - and the processes for exploiting new ideas. We help our clients compete for the future while they compete in the present. We work with them to embed innovation processes every bit as deeply in corporate operations as R&D, budgeting, or customer service. In the spirit of innovation we probe from above, below — this side and that. Brainstorming is an essential, but very small, part of the process. Most of the work of innovation comes in accelerating the trip from fresh idea to operating results. One among many techniques is to construct a pipeline for innovations to funnel ideas, screen them, and speed them into experiments, ventures, and scale-up. Another is to set up internal markets for people, capital, and assets. We mix and match rapid experimentation, strategic alliances, and corporate venturing. Always balancing the innovation between how you
compete in the present with the new ways you must compete for the future. |
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Innovaro