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Ideas To Impact: Focus on Late-Stage Innovation

Do we tend to focus too much on generating better ideas and too little on moving them to market success? Companies work hard to build innovation capabilities only to find themselves stuck in “Ideation Limbo.” Enthusiasm begins to wane and your efforts are going nowhere. Our experience has given us many insights into what your organization can do to convert ideas into tangible business results.

Big Data Is Not the Same As Big Insight

Big Data can be the treasure trove of information that companies could leverage but only if they know how to turn it into big insight to drive real innovation.

Creativity, Inc.

Creativity, Inc. is a simple yet thought-provoking title that connects creativity and commercialization in Ed Catmull’s recent book about Pixar. Many, from creatives to pure finance types, still see the combination of art and commerce as contradictory. But you just can’t argue with Pixar’s success. Catmull reveals how creativity can be sustained within a corporate […]


Strategos is a strategy and innovation consultancy firm founded in 1995 in Menlo Park, Silicon Valley by a group of talented professionals and Professor Gary Hamel. For 20 years we have helped clients develop game changing strategies and embed innovation at the heart of their organisation.

Strategy, Opportunity & Capability

We believe in a creative and systemic approach that requires addressing 3 key areas.

Learn how we developed a new growth strategy for Florida Ice & Farm Co.

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