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Big Data Is Not the Same As Big Insight

Big Data can be the treasure trove of information that companies could leverage but only if they know how to turn it into big insight to drive real innovation.

Creativity, Inc.

Creativity, Inc. is a simple yet thought-provoking title that connects creativity and commercialization in Ed Catmull’s recent book about Pixar. Many, from creatives to pure finance types, still see the combination of art and commerce as contradictory. But you just can’t argue with Pixar’s success. Catmull reveals how creativity can be sustained within a corporate […]

How to increase the accuracy of consumer experiments

Why is it that test markets for a new product concept are often very enthusiastic, but that enthusiasm fails to materialize at launch? As entrepreneurs, marketers, and product developers know, consumers are notoriously fickle in their responses to new products and often are not able to give accurate feedback regarding their reactions and purchase intent. […]


Strategos is a strategy and innovation consultancy firm founded in 1995 in Menlo Park, Silicon Valley by a group of talented professionals and Professor Gary Hamel. For almost 20 years we have helped clients develop game changing strategies and embed innovation at the heart of their organisation.

Strategy, Opportunity & Capability

We believe in a creative and systemic approach that requires addressing 3 key areas.

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