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Mashups Everywhere

The mashup phenomenon isn’t new but it’s no longer a novelty, it’s now the norm. The term “mashup” is also gaining usage to refer to the juxtaposition of industry leaders and startups as they come together through incubators and accelerators to develop new ideas and businesses. Strategos helps foster business mashups on a client by client basis through our use of cross-function, multi-level client core teams and workshops to reach more voices. Mashups aren’t just for pop music. Be open to mashups in your organization and let that energy and learning lead you to new areas of growth.

Keeping the Customer in Focus

  Most innovation projects focus on discovering customer needs and resolving customer problems at the front end of the process.  But, unfortunately, once an innovation is articulated and approved, it enters  “the process” and addressing customer needs often takes a back seat.  Here are some ways to keep the customer front and center throughout the […]

Organizing for Game Changing Innovation

At Strategos we are often asked by our clients “how do I raise my game as an innovator” and more specifically “how do I organize for game changing innovation”? Highly effective innovation systems are usually based on a relatively small number of organizational principles. Here’s how to get started.


Strategos is a strategy and innovation consultancy firm founded in 1995 in Menlo Park, Silicon Valley by a group of talented professionals and Professor Gary Hamel. For 20 years we have helped clients develop game changing strategies and embed innovation at the heart of their organisation.
We believe in a creative and systemic approach that addresses 3 key areas. (...more)

Strategy, Opportunity & Capability

Learn how we developed a new growth strategy for Florida Ice & Farm Co.

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