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How Category Creators Reach Escape Velocity

  In physics, escape velocity is known as the “speed sufficient for a body to escape from a gravitational centre of attraction without accelerating further”. Think about the convention-busting companies that have graced the consumer landscape over the past several decades – Chobani, Burton, Starbucks, Red Bull, Kickstarter. To successfully escape the gravitational pull of […]

Focusing Innovation Inside

Most of the time when we think about innovation, we think about launching new products, new services, new routes to market and new business models. But in fact, the application of innovation principles and methods inside a firm can often yield significant benefits in terms of how effectively we organize and serve our customers. How […]

Thinking Young – What High School Students Can Teach Us About Innovation

INTRSCT, was the brainchild of former Strategos colleague, Brad Sharek who felt that bringing together students, entrepreneurs, and other innovative thinkers might just create learning for all of the participants. The session included Netflix founder Marc Randolph, Chief Technologist of Monterey Bay Aquarium Jim Bellingham and Gary Getz, CEO Strategos.


Strategos is a strategy and innovation consultancy firm founded in 1995 in Menlo Park, Silicon Valley by a group of talented professionals and Professor Gary Hamel. For almost 20 years we have helped clients develop game changing strategies and embed innovation at the heart of their organisation.

Strategy, Opportunity & Capability

We believe in a creative and systemic approach that requires addressing 3 key areas.

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