Understanding the customer is not enough

Is customer focus enough for companies to achieve the innovation performance they are looking for or is something else needed?

Navigating Innovation Options

While most executives view innovation as core to their company’s success many still claim that results are not what they expect. How do you navigate the increasingly complex landscape of innovation options and make the right choices.

Why did it take Nintendo so long?

There was no law of physics that prevented Nintendo from creating Pokeman Go years ago – just a seemingly deep belief that ‘All assets must be used to drive their core gaming devices business’


Strategos is one of the world's leading strategy & innovation advisory firms. We have over 20 years of experience of working with many of the Fortune 100 and FTSE 100 companies. We believe that to achieve sustainable growth organizations need to apply creative, rigorous and disciplined approaches to strategy & innovation while supporting capability development. Together with our clients we design the right solutions to help them outperform industry rivals by developing breakthrough strategies that connect to opportunities for growth. (...more)

Strategy, Opportunity & Capability

Sign up for our newsletter to receive regular updates!

Linking your innovation agenda to strategy

Our latest article focuses on an innovation-centered model of strategy that applies proven creative techniques to strategy formulation. Click here.